Grocery retailers with e-commerce operations are the companies struggling the most with omnichannel customer experience, a worldwide survey from 2022 revealed. A truly holistic omnichannel digital experience challenged 54 precent of retailers and 47 percent of e-commerce pure players. As a result, the latter are probably willing to branch out into traditional retail.
Main short-term challenges in omnichannel commerce among worldwide e-commerce companies in 2022, by type of company
*job title of Director or higher working in retail companies with e-commerce operations. The survey was carried out in the US, UK, Germany, Denmark, Norway, Sweden, and Australia.
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Publicis.Sapient. (June 2, 2022). Main short-term challenges in omnichannel commerce among worldwide e-commerce companies in 2022, by type of company [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1361553/e-commerce-omnichannel-challenges/
Publicis.Sapient. "Main short-term challenges in omnichannel commerce among worldwide e-commerce companies in 2022, by type of company." Chart. June 2, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1361553/e-commerce-omnichannel-challenges/
Publicis.Sapient. (2022). Main short-term challenges in omnichannel commerce among worldwide e-commerce companies in 2022, by type of company. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1361553/e-commerce-omnichannel-challenges/
Publicis.Sapient. "Main Short-term Challenges in Omnichannel Commerce among Worldwide E-commerce Companies in 2022, by Type of Company." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1361553/e-commerce-omnichannel-challenges/
Publicis.Sapient, Main short-term challenges in omnichannel commerce among worldwide e-commerce companies in 2022, by type of company Statista, https://www.statista.com/statistics/1361553/e-commerce-omnichannel-challenges/ (last visited December 22, 2024)
Main short-term challenges in omnichannel commerce among worldwide e-commerce companies in 2022, by type of company [Graph], Publicis.Sapient, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1361553/e-commerce-omnichannel-challenges/
