Share of shoppers buying leisure, sport & hobby products online 2023, by country

Published by Statista Research Department, Sep 4, 2024
In the second quarter of 2023, the United States was the country with the highest share of consumers purchasing leisure, sports, an hobby products online, with 36 percent. Germany ranked second with 31 percent, followed by the UK and Netherlands, both at 30 percent.

Share of global consumers purchasing leisure, sport & hobby products online in 2nd quarter 2023, by country

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Release date

December 2023

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

19,293*

Supplementary notes

*19,293 consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

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Statistics on " Sporting goods e-commerce "

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Overview

5

Category benchmarks

4

Leading players

7

Online traffic

5

Consumption

8

Brand awareness

5

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Topics

Sporting goods e-commerceE-commerce worldwideGlobal footwear marketSporting goods industry in the U.S.E-commerce in the United States
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