GMV of major 10 cosmetics brands on Douyin China 2024

Published by
Yihan Ma,
Dec 20, 2024

In January 2024, Kans ranked first among all cosmetics brands on Douyin (TikTok), with a gross merchandise value of 772 million yuan. Meanwhile, local brands Proya, MAOGEPING and Grainrain made it into the ten best-selling cosmetics brands on Douyin that year.

Gross merchandise value of leading cosmetics brands on Douyin (TikTok) in China in January 2024 (in million yuan)

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Release date

February 2024

Region

China

Survey time period

January 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024).

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