Frequency of using Prime Video in the U.S. 2022, by generation

Published by
Julia Stoll,
Dec 1, 2023
Watching the streaming service Amazon Prime Video daily was most common with users born between 1965 and 1996 (millennials as well as Generation X) in the United States, according to 18 percent of respondents to a survey conducted in November 2022. Baby boomers, born between 1946 and 1964, were least likely to use the streaming service on a daily basis, as only nine percent of respondents did so in the month prior to the survey.

Frequency of watching Amazon Prime Video in the United States as of November 2022, by generation

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Release date

November 2022

Region

United States

Survey time period

November 2 to November 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The report defines the generations as follows:
GenZers: 1997-2012
Millennials: 1981-1996
GenXers: 1965-1980
Baby boomers: 1946-1964

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