According to a survey conducted in 2022 worldwide among marketing leaders, 60 percent of respondents stated that the most popular reason for using artificial intelligence (AI) to improve customer experience is to predict customer behavior and needs. Another 47 percent of them said that they use AI in their marketing company in order to uncover frequent customer journeys. In comparison, only 23 percent of marketing leaders shared that they use AI to improve MQLs (e.g. chatbots).
Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022
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Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022
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MarketingCharts. (January 20, 2023). Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/
MarketingCharts. "Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 ." Chart. January 20, 2023. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/
MarketingCharts. (2023). Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 . Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/
MarketingCharts. "Leading Reasons for Marketing Professionals to Use Artificial Intelligence (Ai) to Improve Customer Experience (Cx) Worldwide as of December 2022 ." Statista, Statista Inc., 20 Jan 2023, https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/
MarketingCharts, Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 Statista, https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/ (last visited April 23, 2025)
Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 [Graph], MarketingCharts, January 20, 2023. [Online]. Available: https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/
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