According to a survey on shopping behavior conducted by Rakuten Insight in November 2023, 71 percent of Indonesian respondents aged 55 years and older stated that they were planning to or had already shopped online and also in brick-and-mortar shops during the holiday shopping period. Meanwhile, 23 percent of them preferred to do their holiday shopping exclusively online.
Preferred shopping channels for holiday shopping in Indonesia as of November 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (December 4, 2023). Preferred shopping channels for holiday shopping in Indonesia as of November 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1361276/indonesia-preferred-methods-for-holiday-shopping-by-age/
Rakuten Insight. "Preferred shopping channels for holiday shopping in Indonesia as of November 2023, by age." Chart. December 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1361276/indonesia-preferred-methods-for-holiday-shopping-by-age/
Rakuten Insight. (2023). Preferred shopping channels for holiday shopping in Indonesia as of November 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1361276/indonesia-preferred-methods-for-holiday-shopping-by-age/
Rakuten Insight. "Preferred Shopping Channels for Holiday Shopping in Indonesia as of November 2023, by Age." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1361276/indonesia-preferred-methods-for-holiday-shopping-by-age/
Rakuten Insight, Preferred shopping channels for holiday shopping in Indonesia as of November 2023, by age Statista, https://www.statista.com/statistics/1361276/indonesia-preferred-methods-for-holiday-shopping-by-age/ (last visited August 24, 2024)
Preferred shopping channels for holiday shopping in Indonesia as of November 2023, by age [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1361276/indonesia-preferred-methods-for-holiday-shopping-by-age/