According to a survey on shopping behavior conducted by Rakuten Insight in November 2023, 45 percent of Indonesian respondents aged between 16 and 24 years stated that intended to or had already spent up to 500 thousand Indonesian rupiah during the holiday shopping period. The same survey revealed that the most popular items among Indonesian holiday shoppers that year were apparel and footwear, cosmetics and beauty products, and consumer electronics.
Average spending of consumers participating in holiday shopping in Indonesia as of November 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (December 4, 2023). Average spending of consumers participating in holiday shopping in Indonesia as of November 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1361247/indonesia-planned-expenditure-during-holiday-season-by-age/
Rakuten Insight. "Average spending of consumers participating in holiday shopping in Indonesia as of November 2023, by age." Chart. December 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1361247/indonesia-planned-expenditure-during-holiday-season-by-age/
Rakuten Insight. (2023). Average spending of consumers participating in holiday shopping in Indonesia as of November 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1361247/indonesia-planned-expenditure-during-holiday-season-by-age/
Rakuten Insight. "Average Spending of Consumers Participating in Holiday Shopping in Indonesia as of November 2023, by Age." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1361247/indonesia-planned-expenditure-during-holiday-season-by-age/
Rakuten Insight, Average spending of consumers participating in holiday shopping in Indonesia as of November 2023, by age Statista, https://www.statista.com/statistics/1361247/indonesia-planned-expenditure-during-holiday-season-by-age/ (last visited August 24, 2024)
Average spending of consumers participating in holiday shopping in Indonesia as of November 2023, by age [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1361247/indonesia-planned-expenditure-during-holiday-season-by-age/
