In an October 2023 survey, price was cited by 59 percent of U.S. respondents as a leading factor influencing their choice of brand for their next vehicle purchase. This was by far the most cited factor, with product quality and vehicle performance only mentioned by 57 and 52 percent of participants. Brand affiliation were the least important factor in consumers' decisions, with only five percent of respondents mentioning it.
Most important factors for U.S. consumers when choosing the brand of their next vehicle as of October 2023
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Deloitte. (February 4, 2024). Most important factors for U.S. consumers when choosing the brand of their next vehicle as of October 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
Deloitte. "Most important factors for U.S. consumers when choosing the brand of their next vehicle as of October 2023." Chart. February 4, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
Deloitte. (2024). Most important factors for U.S. consumers when choosing the brand of their next vehicle as of October 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
Deloitte. "Most Important Factors for U.S. Consumers When Choosing The Brand of Their next Vehicle as of October 2023." Statista, Statista Inc., 4 Feb 2024, https://www.statista.com/statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
Deloitte, Most important factors for U.S. consumers when choosing the brand of their next vehicle as of October 2023 Statista, https://www.statista.com/statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/ (last visited December 22, 2024)
Most important factors for U.S. consumers when choosing the brand of their next vehicle as of October 2023 [Graph], Deloitte, February 4, 2024. [Online]. Available: https://www.statista.com/statistics/1361235/us-consumers-leading-factors-influencing-vehicle-brand-choice/
