According to a survey on shopping behavior conducted by Rakuten Insight in November 2023, 67 percent of Indonesian respondents aged between 25 and 34 years stated that they shopped or intended to shop during the holiday sales of the year. In comparison, 25 percent of respondents aged between 16 and 24 years indicated that they had not done so this year.
Share of consumers participating in holiday shopping in Indonesia as of November 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in Indonesia as of November 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1361198/indonesia-shopping-during-holiday-sales-by-age/
Rakuten Insight. "Share of consumers participating in holiday shopping in Indonesia as of November 2023, by age." Chart. December 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1361198/indonesia-shopping-during-holiday-sales-by-age/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in Indonesia as of November 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1361198/indonesia-shopping-during-holiday-sales-by-age/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in Indonesia as of November 2023, by Age." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1361198/indonesia-shopping-during-holiday-sales-by-age/
Rakuten Insight, Share of consumers participating in holiday shopping in Indonesia as of November 2023, by age Statista, https://www.statista.com/statistics/1361198/indonesia-shopping-during-holiday-sales-by-age/ (last visited August 24, 2024)
Share of consumers participating in holiday shopping in Indonesia as of November 2023, by age [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1361198/indonesia-shopping-during-holiday-sales-by-age/