YouTube: most viewed Shakira videos 2024

As of June 2024, Colombian superstar Shakira's most watched music videos on YouTube were the 2010 FIFA World Cup song "Waka Waka (This Time for Africa)" and "Chantaje", with Colombian artist Maluma, registering 3.96 billion and 2.96 billion views each. Shakira was already among the most famous Latin artists on YouTube, being the only female artist to appear twice in the top ten most viewed music videos by Latin American artists.

Numbers (and hips) don’t lie

Besides being one of the artists with the highest number of Latin Grammy awards and owning some of the most popular Facebook and Instagram accounts worldwide, Shakira has a new milestone in her career. Released on January 12, 2023, her new single “Bzrp Music Sessions #53" video, a collaboration with Argentinian producer Bizarrap, broke the world record of the most watched new song from a Latin artist on YouTube, reaching more than 82 million views in its first 24 hours. As of January 25, 2023, the video already registered more than 194 million views on the platform.

A record-breaking heartbreak

Informally known as "Out of Your League", in a rough translation of one of its verses, Shakira’s new single is a jibe at her break-up with Barcelona's football player Gerard Piqué in 2022, where among many provocations, the singer compared herself to a Rolex and Piqué’s girlfriend to a Casio watch. Four days after its release, the sole mention of Casio and Rolex brands in her new track generated respective amounts of 70 and 40 million U.S. dollars in Media Impact Value (MIV) for the companies.