Cuba: social media users by platform 2028

Comparing the nine different segments for the year 2028, the segment 'Facebook' is forecast to led the ranking with 7.77 million users. Contrastingly, 'WeChat' is estimated to rank last, with 0.02 million users. Their difference, compared to Facebook, lies at 7.75 million users. The indicator reaches a particularly high level in the segment Facebook at the end of the forecast period. In this case, the value of the segment at 2028 is 7.77 million users, significantly above the average of the last values, which is 1.04 million users.

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Number of users of selected social media platforms in Cuba from 2018 to 2028, by platform (in millions)

Characteristic	Total	Facebook	LinkedIn	Pinterest	Reddit	Snapchat	TikTok	Twitter	WeChat
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Release date

February 2024

More information

Region

Cuba

Survey time period

2018 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates. Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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