A 2022 survey of fashion company executives revealed that nearly seven in ten fashion brands were using social media in order to engage with their consumers, while 56 percent were using email marketing, followed by 36 percent using paid search, like Google advertisements.
Digital tools used to engage with customers by fashion companies worldwide in 2022
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Sourcing Journal. (October 18, 2022). Digital tools used to engage with customers by fashion companies worldwide in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1361020/fashion-companies-digital-engagement-tools/
Sourcing Journal. "Digital tools used to engage with customers by fashion companies worldwide in 2022." Chart. October 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1361020/fashion-companies-digital-engagement-tools/
Sourcing Journal. (2022). Digital tools used to engage with customers by fashion companies worldwide in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1361020/fashion-companies-digital-engagement-tools/
Sourcing Journal. "Digital Tools Used to Engage with Customers by Fashion Companies Worldwide in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1361020/fashion-companies-digital-engagement-tools/
Sourcing Journal, Digital tools used to engage with customers by fashion companies worldwide in 2022 Statista, https://www.statista.com/statistics/1361020/fashion-companies-digital-engagement-tools/ (last visited August 25, 2024)
Digital tools used to engage with customers by fashion companies worldwide in 2022 [Graph], Sourcing Journal, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1361020/fashion-companies-digital-engagement-tools/