Fashion companies' tracking of digital key performance indicators worldwide 2022

Published by Statista Research Department, Sep 23, 2024
A 2022 survey of fashion company executives revealed that almost half of fashion brands were tracking and actively making use of new customer acquisition KPIs. Additionally, 44 percent of fashion brands were doing the same with e-commerce return rate KPIs and customer acquisition cost KPIs, respectively..

Tracking status of digital key performance indicators among fashion companies worldwide in 2022

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Release date

October 2022

Region

Worldwide

Survey time period

July 13 to September 9, 2022

Number of respondents

432 respondents

Special properties

apparel, footwear, and accessories executives

Supplementary notes

The source does not provide a geographical breakdown of respondents.

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Statistics on " Fast fashion e-commerce "

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Overview

7

Leading players

8

Mobile usage & online traffic

8

Brand awareness

8

Spotlight: U.S. consumer behavior

4

Further related statistics

10

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Statistics

Topics

Fashion e-commerce in GermanyFashion e-commerce in the United StatesOnline retailers in GermanyFast fashion in EuropeFashion e-commerce in Spain
Access all statistics starting from $2,388 USD yearly *

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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