A 2022 survey of fashion company executives revealed that almost half of fashion brands were tracking and actively making use of new customer acquisition KPIs. Additionally, 44 percent of fashion brands were doing the same with e-commerce return rate KPIs and customer acquisition cost KPIs, respectively..
Tracking status of digital key performance indicators among fashion companies worldwide in 2022
Characteristic
Not tracking / no plans to track
Planning to track and utilize but not doing so yet
Tracking but not actively utilizing
Tracking and actively utilizing
NA
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Sourcing Journal. (October 18, 2022). Tracking status of digital key performance indicators among fashion companies worldwide in 2022 [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/1361005/fashion-companies-tracking-key-performance-indicators/
Sourcing Journal. "Tracking status of digital key performance indicators among fashion companies worldwide in 2022." Chart. October 18, 2022. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/1361005/fashion-companies-tracking-key-performance-indicators/
Sourcing Journal. (2022). Tracking status of digital key performance indicators among fashion companies worldwide in 2022. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/1361005/fashion-companies-tracking-key-performance-indicators/
Sourcing Journal. "Tracking Status of Digital Key Performance Indicators among Fashion Companies Worldwide in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1361005/fashion-companies-tracking-key-performance-indicators/
Sourcing Journal, Tracking status of digital key performance indicators among fashion companies worldwide in 2022 Statista, https://www.statista.com/statistics/1361005/fashion-companies-tracking-key-performance-indicators/ (last visited August 31, 2024)
Tracking status of digital key performance indicators among fashion companies worldwide in 2022 [Graph], Sourcing Journal, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1361005/fashion-companies-tracking-key-performance-indicators/