A 2022 survey of fashion company executives revealed that using digital tools, such as AI, to engage with customers was a top priority among nearly 6 in 10 fashion brands. In comparison, building a state-of-the-art e-commerce platform was cited as a top priority by 42 percent of respondents.
Progress of fashion companies on key digital initiatives worldwide in 2022
Characteristic
Cited as a top priority
On target
Ahead of target
Behind target
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Sourcing Journal. (October 18, 2022). Progress of fashion companies on key digital initiatives worldwide in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1360938/fashion-companies-progress-key-digital-initiatives/
Sourcing Journal. "Progress of fashion companies on key digital initiatives worldwide in 2022." Chart. October 18, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1360938/fashion-companies-progress-key-digital-initiatives/
Sourcing Journal. (2022). Progress of fashion companies on key digital initiatives worldwide in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1360938/fashion-companies-progress-key-digital-initiatives/
Sourcing Journal. "Progress of Fashion Companies on Key Digital Initiatives Worldwide in 2022." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1360938/fashion-companies-progress-key-digital-initiatives/
Sourcing Journal, Progress of fashion companies on key digital initiatives worldwide in 2022 Statista, https://www.statista.com/statistics/1360938/fashion-companies-progress-key-digital-initiatives/ (last visited August 25, 2024)
Progress of fashion companies on key digital initiatives worldwide in 2022 [Graph], Sourcing Journal, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1360938/fashion-companies-progress-key-digital-initiatives/