During a survey conducted in December 2021 in France, Germany, the United Kingdom, and the United States, 76 percent of responding senior decision-makers stated that they use the social listening type of technology done by a standalone tech solution for their marketing and customer experience activities. Meanwhile, 24 percent of respondents said they use the same technology as part of a suite of solutions provided by one platform.
Technology types used for marketing and customer experience (CX) activities in relation to companies' physical locations in the United States and selected countries in Western Europe as of December 2021
Characteristic
Standalone (single-point) technology solution
Part of a suite of solutions provided by one platform
among senior decision-makers at companies with a strong focus on physical locations / five out of 11 response options shown
Supplementary notes
The source does not provide exact type of survey.
Original question from survey: "“What type of technology does your company use for the following activities in relation to your physical locations?” (showing top 5 for standalone technology solution).
Missing percentage points to 100 percent are probably due to rounding.
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Uberall. (March 1, 2022). Technology types used for marketing and customer experience (CX) activities in relation to companies' physical locations in the United States and selected countries in Western Europe as of December 2021 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1360834/tech-types-marketing-customer-experience/
Uberall. "Technology types used for marketing and customer experience (CX) activities in relation to companies' physical locations in the United States and selected countries in Western Europe as of December 2021." Chart. March 1, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1360834/tech-types-marketing-customer-experience/
Uberall. (2022). Technology types used for marketing and customer experience (CX) activities in relation to companies' physical locations in the United States and selected countries in Western Europe as of December 2021. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1360834/tech-types-marketing-customer-experience/
Uberall. "Technology Types Used for Marketing and Customer Experience (Cx) Activities in Relation to Companies' Physical Locations in The United States and Selected Countries in Western Europe as of December 2021." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1360834/tech-types-marketing-customer-experience/
Uberall, Technology types used for marketing and customer experience (CX) activities in relation to companies' physical locations in the United States and selected countries in Western Europe as of December 2021 Statista, https://www.statista.com/statistics/1360834/tech-types-marketing-customer-experience/ (last visited December 05, 2024)
Technology types used for marketing and customer experience (CX) activities in relation to companies' physical locations in the United States and selected countries in Western Europe as of December 2021 [Graph], Uberall, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1360834/tech-types-marketing-customer-experience/
