According to a survey conducted in Japan in December 2021, 7.6 percent of female respondents aged 12 to 19 years old used short-form video sharing apps, such as Instagram, Reels, or Karasta, in order to listen to music. Short-form video sharing apps in this instance did not include TikTok, which was treated as a separate category in the survey.
Share of women who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by age group
female respondents who listened to music within the past half year; excluding TikTok, which constituted its own category in the survey
Method of interview
Online survey
Supplementary notes
Survey question: "Which product or service did you use in order to enjoy music in the past half year? Please choose all items that apply."
The answer category "short-form video sharing apps" excluded TikTok, which was treated as its own category in the survey.
Sample size of age groups:
12 to 19 years: n=172
20 to 29 years: n=220
30 to 39 years: n=201
40 to 49 years: n=249
50 to 59 years: n=237
60 to 69 years: n=220
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Recording Industry Association of Japan. (March 31, 2022). Share of women who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1360781/japan-short-video-sharing-apps-for-music-listening-usage-rate-women-by-age-group/
Recording Industry Association of Japan. "Share of women who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by age group." Chart. March 31, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1360781/japan-short-video-sharing-apps-for-music-listening-usage-rate-women-by-age-group/
Recording Industry Association of Japan. (2022). Share of women who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1360781/japan-short-video-sharing-apps-for-music-listening-usage-rate-women-by-age-group/
Recording Industry Association of Japan. "Share of Women Who Use Short-form Video Sharing Apps in Order to Listen to Music in Japan as of December 2021, by Age Group." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1360781/japan-short-video-sharing-apps-for-music-listening-usage-rate-women-by-age-group/
Recording Industry Association of Japan, Share of women who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by age group Statista, https://www.statista.com/statistics/1360781/japan-short-video-sharing-apps-for-music-listening-usage-rate-women-by-age-group/ (last visited December 23, 2024)
Share of women who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by age group [Graph], Recording Industry Association of Japan, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1360781/japan-short-video-sharing-apps-for-music-listening-usage-rate-women-by-age-group/
