In 2022, the most common digital purchase channels for Danish B2B buyers were web shops/apps, e-mail, and custom web portals. Almost nine out of ten buyers purchased through web shops and apps when buying from B2B service companies. E-mail remains a significant purchase channel for all categories of suppliers, with a higher usage when it comes to purchase from manufacturers. Custom web portals for businesses were the most widely used for B2B retail purchases, with 30 percent of buyers using such portals.
Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry
Characteristic
Manufacturing
Construction
Wholesale
Retail
Service
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DI – Dansk Industri. (December 20, 2022). Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
DI – Dansk Industri. "Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry." Chart. December 20, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
DI – Dansk Industri. (2022). Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
DI – Dansk Industri. "Most Used Business-to-business (B2b) Digital Purchase Channels by Companies in Denmark in 2022, by Supplier Industry." Statista, Statista Inc., 20 Dec 2022, https://www.statista.com/statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
DI – Dansk Industri, Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry Statista, https://www.statista.com/statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/ (last visited August 24, 2024)
Most used business-to-business (B2B) digital purchase channels by companies in Denmark in 2022, by supplier industry [Graph], DI – Dansk Industri, December 20, 2022. [Online]. Available: https://www.statista.com/statistics/1360640/b2b-e-commerce-digital-purchase-channels-by-industry/
