Main reasons to shop during the holiday season India November 2023, by gender

Published by A. Minhas, Dec 11, 2023
A survey conducted by Rakuten Insight in November 2023 found that majority of the respondents in India across all genders planned on shopping during the holiday season as there are a lot of sales. Furthermore, about 36 percent of female respondents planned on shopping due to the festive season's atmosphere and decorations.

Main reasons to shop during the holiday season in India as of November 2023, by gender

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

19,507 respondents

Age group

16 years and above

Special properties

8,048 female and 11,459 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: What are the main reasons for you to shop during the holiday shopping period? (choose up to three answers)

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