Estimated annual revenue of Shein 2016-2022

Estimations revealed that the fast fashion giant Shein generated an annual revenue of 22.7 billion U.S. dollars in 2022. This is a significant increase since 2016, when the company supposedly reached a revenue of 610 million U.S. dollars.

Shein's benchmarks

Among unicorn companies, or privately held companies with a market value at least one billion U.S. dollars, Shein ranked in the top five with the highest valuations worldwide, totalling 65 billion U.S. dollars in 2024. As a direct to consumer e-commerce unicorn, the company was ranked first as of December 2023. Additionally, when looking at the ranking of leading online stores in the fashion segment, Shein ranked second globally, further proving their widespread success as an e-commerce business.  

Who likes Shein?

Who likes Shein? By the end of 2023, shein.com was the most popular fashion and apparel website worldwide by share of visits, followed by Nike and Macy’s websites. The age group that seemed to prefer using shein.com the most were the consumers between 25 and 34 years old, which accounted for over 30 percent of global site visits. Of these consumers, the majority were women, making up over 63 percent of visits.