In Italy, data from March 2023 based on geolocalized users showed that more than half of Amazon's mobile audience comprises people aged between 18 and 24. Older adults from 25 to 34 years old account for the second-biggest group of mobile users in Italy, with roughly 37 percent.
Distribution of Amazon mobile shoppers in Italy as of March 2023, by age group
Age group
Share of mobile audience
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Start.io. (March 20, 2023). Distribution of Amazon mobile shoppers in Italy as of March 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1360509/italy-amazon-mobile-audience-by-age-group/
Start.io. "Distribution of Amazon mobile shoppers in Italy as of March 2023, by age group." Chart. March 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1360509/italy-amazon-mobile-audience-by-age-group/
Start.io. (2023). Distribution of Amazon mobile shoppers in Italy as of March 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1360509/italy-amazon-mobile-audience-by-age-group/
Start.io. "Distribution of Amazon Mobile Shoppers in Italy as of March 2023, by Age Group." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1360509/italy-amazon-mobile-audience-by-age-group/
Start.io, Distribution of Amazon mobile shoppers in Italy as of March 2023, by age group Statista, https://www.statista.com/statistics/1360509/italy-amazon-mobile-audience-by-age-group/ (last visited July 22, 2024)
Distribution of Amazon mobile shoppers in Italy as of March 2023, by age group [Graph], Start.io, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1360509/italy-amazon-mobile-audience-by-age-group/