Tiktok views on haul videos from online fashion brands worldwide 2022

Published by Statista Research Department, May 22, 2024
#sheinhaul was the fashion haul hashtag that received the most views on TikTok as of April 2022. Videos in the hashtag accumulated approximately 4.8 billion views, an unsurprising lead as Shein hauls popularized the trend. Among e-commerce companies, Amazon's haul video hashtag had the second most views, at 968 million, followed by ASOS haul videos with 131 million.

Number of views on hashtagged TikTok haul shopping videos from e-commerce fashion brands worldwide as of April 2022 (in millions)

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Release date

April 2022

Region

Worldwide

Survey time period

April 7, 2022

Supplementary notes

Mostly pure fashion e-commerce brands were selected for this statistic.

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Overview

5

Leading markets

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Topics

Online fashion in the NetherlandsFashion e-commerce in the United StatesE-commerce in the NetherlandsFashion and accessories in PolandFast fashion in Europe
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