Availability of children's toys in online stores in Poland 2021

Published by Małgorzata Puzio, Oct 2, 2024
In 2021, consumers who searched for toys on the Google Shopping platform found 98 percent of the items they searched for, followed by Allegro and Ceneo, with 97 percent and 96 percent, respectively.

Availability of children's toys in online stores in Poland in 2021

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Release date

November 2021

Region

Poland

Survey time period

November 2021

Special properties

Products of 372 brands

Supplementary notes

The study of the Polish e-commerce toy market was based on data on 705,000 listings of 5,200 products from 5 e-commerce sites: Allegro, Ceneo, Google Shopping, Amazon and Empik Marketplace.

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