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Acquired TV and online video content spending worldwide 2021-2023
After a dip in content spending on acquired TV and online video programs from 2021 to 2022, the global expenditure grew again to around 69.6 billion U.S. dollars in 2023. North American studios invested the highest amount on third-party content, followed by Asia. Meanwhile, original programming spend slowed due to the SAG-AFTRA and WGA strikes in 2023 and efforts of direct-to-consumer businesses to make their services profitable.