Crypto reward sources 2022, by income

The most common method for consumers to get hold of cryptocurrencies involved buying them through an investment channel and via a loyalty program. The survey held by cryptocurrency retailer CryptoRefills, a company that sells vouchers and gift cards, also adds that income levels affect consumers' preferences in obtaining crypto - although there was "little linear correlations". For all the income groups the survey considered, the three most popular ways remained the same: Buying them, affiliate programs, and minor freelance tasks online. The source does add that loyalty programs were relatively more popular among low level incomes than the average crypto consumer.

Most popular ways for consumers worldwide to obtain cryptocurrencies in 2022, by income group

Consumer demographic	Buying, investing	Affiliate, loyalty programs	Minor (freelance) tasks, online gigs	Crypto mining	Customer (non-salary) payments	Salary, allowance	Gifts
Total	78.3%	69.3%	41.3%	24.7%	12.6%	12.1%	11.1%
Income level:	-	-	-	-	-	-	-
$5,000 or less	68.8%	84.4%	50.4%	30.5%	9.9%	7.1%	12.8%
$5,000-$9,999	72.4%	69%	41.4%	24.1%	19%	20.7%	10.3%
$10,000-$49,999	83.7%	64.4%	36.3%	19.3%	11.1%	11.9%	11.9%
$50,000 or more	94.2%	44.2%	30.8%	25%	17.3%	17.3%	7.7%

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Release date

November 2022

More information

Region

Worldwide

Survey time period

February to June 2022

Number of respondents

N = 15,960 unique individuals (of which 413 filled in all questions in the survey)

Age group

15 years and older

Special properties

registered users of CryptoRefills, see the "Details" tab for more information on the users

Method of interview

Online survey

Supplementary notes

The results are unlikely to have been weighted to represent the global population. This as the source adds the following information on the ratio of its respondents when compared to figures from the World Bank:

Europe & Central Asia: 24.8 percent (against 11.8 percent of the world);
South Asia: 20.9 percent (against 24.0 percent of the world);
Sub-Saharan Africa: 13.6 percent (against 14.9 percent of the world);
Middle East & North Africa: 13.1 percent (against 6.0 percent of the world);
East Asia & Pacific: 10.9 percent of the survey (against 30.2 percent of the world's population);
Latin America & Caribbean: 10.2 percent (against 8.4 percent of the world);
North America: 6.6 percent (against 4.7 percent of the world).

Consequently, the source adds it felt Europe & Central Asia was overrepresented whilst East Asia and Pacific was underrepresented. It cited "effective regulations, political embargoes, and access restrictions on many web services provided by the “West” in China, North Korea, etc." as possible reasons for this, but it also did not rule out a language barrier in the survey - as it was only held in English.

Furthermore, the source adds that the share of immigrants among its respondents - 17.2 percent - was higher than the 3.6 percent observed in the world population. It cites "the increasing immigrant population" as a main driver for Europe's overrepresentation.

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