In 2021, a survey revealed that the leading negative actions taken by consumers in Australia in response to a brand they perceived as unsustainable was to suggest that friends and family members do not purchase from the brand and to stop buying from the brand, with 10 percent of respondents stating each response respectively.
Share of negative actions taken by consumers in response to brands they perceive as unsustainable in Australia in 2021
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BCG. (November 12, 2021). Share of negative actions taken by consumers in response to brands they perceive as unsustainable in Australia in 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1360112/australia-negative-actions-taken-among-consumers-in-relation-to-brand-sustainability/
BCG. "Share of negative actions taken by consumers in response to brands they perceive as unsustainable in Australia in 2021." Chart. November 12, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1360112/australia-negative-actions-taken-among-consumers-in-relation-to-brand-sustainability/
BCG. (2021). Share of negative actions taken by consumers in response to brands they perceive as unsustainable in Australia in 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1360112/australia-negative-actions-taken-among-consumers-in-relation-to-brand-sustainability/
BCG. "Share of Negative Actions Taken by Consumers in Response to Brands They Perceive as Unsustainable in Australia in 2021." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1360112/australia-negative-actions-taken-among-consumers-in-relation-to-brand-sustainability/
BCG, Share of negative actions taken by consumers in response to brands they perceive as unsustainable in Australia in 2021 Statista, https://www.statista.com/statistics/1360112/australia-negative-actions-taken-among-consumers-in-relation-to-brand-sustainability/ (last visited November 22, 2024)
Share of negative actions taken by consumers in response to brands they perceive as unsustainable in Australia in 2021 [Graph], BCG, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1360112/australia-negative-actions-taken-among-consumers-in-relation-to-brand-sustainability/
