Most popular items among holiday shoppers India November 2023, by gender

Published by A. Minhas, Jan 2, 2024
A survey conducted by Rakuten Insight in November 2023 found that the majority of male respondents in India planned on shopping for consumer electronics during holidays. On the contrary, cosmetics and beauty products were popular among female respondents during holiday season.

Most popular items among holiday shoppers in India as of November 2023, by gender

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2022

Number of respondents

19,520 respondents

Age group

16 years and above

Special properties

8,055 female and 11,465 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: What items are you planning to buy/did you buy during the holiday shopping period?

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