In 2021, a survey revealed that the leading positive action taken by consumers in Australia in response to brand sustainability practices was to discuss the brand's sustainability with friends and family members, with over 22 percent of respondents reporting doing so. Around 21 percent of respondents also reported becoming more open to paying more for a brand's products due to sustainability practices.
Share of positive actions taken by consumers in relation to brand sustainability practices in Australia in 2021
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BCG. (November 12, 2021). Share of positive actions taken by consumers in relation to brand sustainability practices in Australia in 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1360108/australia-positive-actions-taken-among-consumers-in-relation-to-brand-sustainability/
BCG. "Share of positive actions taken by consumers in relation to brand sustainability practices in Australia in 2021." Chart. November 12, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1360108/australia-positive-actions-taken-among-consumers-in-relation-to-brand-sustainability/
BCG. (2021). Share of positive actions taken by consumers in relation to brand sustainability practices in Australia in 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1360108/australia-positive-actions-taken-among-consumers-in-relation-to-brand-sustainability/
BCG. "Share of Positive Actions Taken by Consumers in Relation to Brand Sustainability Practices in Australia in 2021." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1360108/australia-positive-actions-taken-among-consumers-in-relation-to-brand-sustainability/
BCG, Share of positive actions taken by consumers in relation to brand sustainability practices in Australia in 2021 Statista, https://www.statista.com/statistics/1360108/australia-positive-actions-taken-among-consumers-in-relation-to-brand-sustainability/ (last visited November 22, 2024)
Share of positive actions taken by consumers in relation to brand sustainability practices in Australia in 2021 [Graph], BCG, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1360108/australia-positive-actions-taken-among-consumers-in-relation-to-brand-sustainability/
