Share of consumers shopping for holiday season India November 2023, by age

Published by A. Minhas, Nov 25, 2024
A survey conducted by Rakuten Insight in November 2023 found that around 71 percent of respondents between the ages of 35 to 44 years in India planned on shopping during holidays. Furthermore, about 51 percent of respondents between the ages of 16 to 24 years in the country planned to shop during the holiday seasons.

Share of consumers shopping for holiday season in India as of November 2023, by age

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

31,677 respondents

Age group

16 years and above

Method of interview

Online survey

Supplementary notes

Survey question: Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc.)

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Overview

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Leading retail segments

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Key retailers

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Spending intent

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