In a survey conducted among Australian consumers in 2021, around 30 percent of Gen Z consumers used social media to gain more awareness around sustainability issues. Just shy of 30 percent of Gen Z respondents also used discussions with friends and family members to become more sustainably aware.
Most popular channels among Gen Z consumers to become aware of sustainability issues in Australia in 2021
Characteristic
Share of respondents
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BCG. (November 12, 2021). Most popular channels among Gen Z consumers to become aware of sustainability issues in Australia in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1360099/australia-most-popular-channels-among-gen-z-consumers-to-become-aware-of-sustainability-issues/
BCG. "Most popular channels among Gen Z consumers to become aware of sustainability issues in Australia in 2021." Chart. November 12, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1360099/australia-most-popular-channels-among-gen-z-consumers-to-become-aware-of-sustainability-issues/
BCG. (2021). Most popular channels among Gen Z consumers to become aware of sustainability issues in Australia in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1360099/australia-most-popular-channels-among-gen-z-consumers-to-become-aware-of-sustainability-issues/
BCG. "Most Popular Channels among Gen Z Consumers to Become Aware of Sustainability Issues in Australia in 2021." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1360099/australia-most-popular-channels-among-gen-z-consumers-to-become-aware-of-sustainability-issues/
BCG, Most popular channels among Gen Z consumers to become aware of sustainability issues in Australia in 2021 Statista, https://www.statista.com/statistics/1360099/australia-most-popular-channels-among-gen-z-consumers-to-become-aware-of-sustainability-issues/ (last visited August 24, 2024)
Most popular channels among Gen Z consumers to become aware of sustainability issues in Australia in 2021 [Graph], BCG, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1360099/australia-most-popular-channels-among-gen-z-consumers-to-become-aware-of-sustainability-issues/