According to a survey of 2022, 84 percent of respondents shared that they intend to use ad attention measurement for media planning decisions or changes in Australia. The source also revealed that the digital display (static) on mobile was the most popular advertising format to measure ad attention for campaigns.
Intended uses of ad attention measurement in Australia in 2022
Advertising professionals who influence advertising decisions
Supplementary notes
Question: How do you or your clients intend using the data and insight provided by attention measurement in the next 12 months?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
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IAB Australia. (October 5, 2022). Intended uses of ad attention measurement in Australia in 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
IAB Australia. "Intended uses of ad attention measurement in Australia in 2022." Chart. October 5, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
IAB Australia. (2022). Intended uses of ad attention measurement in Australia in 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
IAB Australia. "Intended Uses of Ad Attention Measurement in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
IAB Australia, Intended uses of ad attention measurement in Australia in 2022 Statista, https://www.statista.com/statistics/1360094/australia-intended-uses-of-ad-attention-measurement/ (last visited November 23, 2024)
Intended uses of ad attention measurement in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1360094/australia-intended-uses-of-ad-attention-measurement/
