A survey conducted in 2021 among consumers in Australia revealed that around 84 percent of Millennial consumers were aware of brands' sustainability practices. Over 60 percent of Millennials surveyed also stated that they had a positive perception of brand sustainability.
Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021
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BCG. (November 12, 2021). Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. "Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021." Chart. November 12, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. (2021). Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. "Distribution of Millenials at Each Stage of Their Brand Sustainability Journey in Australia in 2021." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG, Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021 Statista, https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/ (last visited December 22, 2024)
Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021 [Graph], BCG, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
