A survey conducted in 2021 among consumers in Australia revealed that around 84 percent of Millennial consumers were aware of brands' sustainability practices. Over 60 percent of Millennials surveyed also stated that they had a positive perception of brand sustainability.
Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021
Characteristic
Share of respondents
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BCG. (November 12, 2021). Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. "Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021." Chart. November 12, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. (2021). Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. "Distribution of Millenials at Each Stage of Their Brand Sustainability Journey in Australia in 2021." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG, Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021 Statista, https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/ (last visited August 24, 2024)
Distribution of Millenials at each stage of their brand sustainability journey in Australia in 2021 [Graph], BCG, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1360092/australia-share-of-millennial-consumers-at-each-stage-of-their-brand-sustainability-journey/