A survey conducted in 2021 among consumers in Australia revealed that around 83 percent of Gen Z consumers were aware of brands' sustainability practices. Over half of Gen Z consumers surveyed also stated that they had a positive perception of brand sustainability.
Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021
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BCG. (November 12, 2021). Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. "Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021." Chart. November 12, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. (2021). Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG. "Distribution of Gen Z Consumers at Each Stage of Their Brand Sustainability Journey in Australia in 2021." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
BCG, Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021 Statista, https://www.statista.com/statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/ (last visited December 30, 2024)
Distribution of Gen Z consumers at each stage of their brand sustainability journey in Australia in 2021 [Graph], BCG, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/1360083/australia-share-of-gen-z-consumers-at-each-stage-of-their-brand-sustainability-journey/
