Consumer' participation in holiday shopping India November 2023, by gender

Published by A. Minhas, Dec 11, 2023
A survey conducted by Rakuten Insight in November 2023 found that around 68 percent of female respondents in India planned on shopping during holidays. Furthermore, about 58 percent of male respondents in the country planned to shop during the holiday seasons.

Consumers’ participation in holiday shopping in India as of November 2023, by gender

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

31,677 respondents

Age group

above 16 years

Special properties

11,815 female and 19,862 male participants

Method of interview

Online survey

Supplementary notes

Survey question: Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc.)

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