According to a survey of 2022, 73 percent of respondents answered that the digital display (static) on mobile was the most popular advertising format. It was used by those who had an intention to measure ad attention for campaigns in the next 12 months in Australia. The source revealed that ad attention measurement is mostly being seen as a way to gain insight for media planning decisions or changes.
Advertising formats where ad attention is intended to be measured in Australia in 2022
Advertising professionals who influence advertising decisions
Supplementary notes
Question: For what types of advertising do you or your clients intend to measure attention in the next 12 months?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
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IAB Australia. (October 5, 2022). Advertising formats where ad attention is intended to be measured in Australia in 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
IAB Australia. "Advertising formats where ad attention is intended to be measured in Australia in 2022." Chart. October 5, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
IAB Australia. (2022). Advertising formats where ad attention is intended to be measured in Australia in 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
IAB Australia. "Advertising Formats Where Ad Attention Is Intended to Be Measured in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
IAB Australia, Advertising formats where ad attention is intended to be measured in Australia in 2022 Statista, https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/ (last visited December 21, 2024)
Advertising formats where ad attention is intended to be measured in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1360073/australia-ad-formats-intended-to-measure-ad-attention/
