According to a survey of 2022, 61 percent of respondents answered that the digital display (static) on mobile was the most popular advertising format. It was used by those who had measured ad attention for campaigns in Australia. The source revealed that ad attention measurement is mostly being seen as a way to gain insight for media planning decisions or changes.
Advertising formats where ad attention has been measured in Australia in 2022
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Advertising formats where ad attention has been measured in Australia in 2022
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Advertising professionals who influence advertising decisions
Supplementary notes
Question: For what types of advertising have you or your clients measured attention?
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
Citation formats
Christopher Hughes
Research expert covering Australia and New Zealand
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IAB Australia. (October 5, 2022). Advertising formats where ad attention has been measured in Australia in 2022 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
IAB Australia. "Advertising formats where ad attention has been measured in Australia in 2022." Chart. October 5, 2022. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
IAB Australia. (2022). Advertising formats where ad attention has been measured in Australia in 2022. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
IAB Australia. "Advertising Formats Where Ad Attention Has Been Measured in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
IAB Australia, Advertising formats where ad attention has been measured in Australia in 2022 Statista, https://www.statista.com/statistics/1360068/australia-ad-formats-to-measure-ad-attention/ (last visited April 26, 2025)
Advertising formats where ad attention has been measured in Australia in 2022 [Graph], IAB Australia, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1360068/australia-ad-formats-to-measure-ad-attention/
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