Crypto products purchased 2022, by demographic

The most popular product to buy with cryptocurrencies in 2022 was not fashion or hardware, but mobile data. Among those surveyed by CryptoRefills, a company which sells vouchers and gift cards in exchange for cryptocurrencies, mobile network top-ups - adding credit to a pre-paid phone - and purchasing in-game credits or were especially popular. Noticeable is that is that most popular items mostly correlates with the preferences of low-income consumers: This income group preferred mobile top-ups and data (55.9 percent), mobile apps (37.3 percent), digital entertainment (35.6 percent), and with game credits (35.6 percent). Another survey also listed consumer interest in digital media as a place for crypto payments. Women, on the other hands, tended to buy products related to fashion, pharmacy, and beauty, along with hotel bookings, as well as food. The source does add, however, that women only made up 10 percent of those surveyed.

Most popular goods and services bought by consumers worldwide when using cryptocurrencies for online shopping in 2022, by gender and income group

Consumer demographic	Mobile data, airtime top-up	Game items, credits, vouchers	Digital entertainment (VoD, music streaming)	Mobile apps	Software, cloud services	Hardware/electronics	Food and beverage	Travel and hospitality	Fashion	Gambling, betting	Digital media	Pharmacy, beauty	Printed media	Other
Total	45.4%	43.7%	32.9%	32.7%	21.2%	20%	18%	14.1%	12.2%	12.2%	11.2%	5.6%	5.1%	3.7%
Gender:	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Male	46.2%	45.1%	34.6%	33.8%	21.4%	19.2%	17.3%	13.8%	11.6%	12.7%	11.4%	5.1%	5.1%	4.1%
Female	44.4%	29.6%	14.8%	22.2%	18.5%	29.6%	22.2%	22.2%	25.9%	11.1%	7.4%	14.8%	0%	0%
Income level:	-	-	-	-	-	-	-	-	-	-	-	-	-	-
$5,000 or less	54.7%	44.7%	30%	38.7%	18.7%	15.3%	17.3%	15.3%	10%	14.7%	11.3%	4.7%	4.7%	3.7%
$5,000-$9,999	55.9%	35.6%	35.6%	37.3%	15.3%	8.5%	11.9%	11.9%	11.9%	16.9%	18.6%	10.2%	6.8%	4.7%
$10,000-$49,999	38%	46%	32.8%	26.3%	19%	24.8%	21.9%	12.4%	10.9%	7.3%	8%	3.6%	5.1%	5.1%
$50,000 or more	30.8%	44.2%	36.5%	30.8%	42.3%	28.8%	13.5%	15.4%	19.2%	15.4%	11.5%	5.8%	5.8%	2.9%

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Release date

November 2022

More information

Region

Worldwide

Survey time period

February to June 2022

Number of respondents

N = 15,960 unique individuals (of which 413 filled in all questions in the survey)

Age group

15 years and older

Special properties

registered users of CryptoRefills, see the "Details" tab for more information on the users

Method of interview

Online survey

Supplementary notes

The results are unlikely to have been weighted to represent the global population. This as the source adds the following information on the ratio of its respondents when compared to figures from the World Bank:

Europe & Central Asia: 24.8 percent (against 11.8 percent of the world);
South Asia: 20.9 percent (against 24.0 percent of the world);
Sub-Saharan Africa: 13.6 percent (against 14.9 percent of the world);
Middle East & North Africa: 13.1 percent (against 6.0 percent of the world);
East Asia & Pacific: 10.9 percent of the survey (against 30.2 percent of the world's population);
Latin America & Caribbean: 10.2 percent (against 8.4 percent of the world);
North America: 6.6 percent (against 4.7 percent of the world).

Consequently, the source adds it felt Europe & Central Asia was overrepresented whilst East Asia and Pacific was underrepresented. It cited "effective regulations, political embargoes, and access restrictions on many web services provided by the “West” in China, North Korea, etc." as possible reasons for this, but it also did not rule out a language barrier in the survey - as it was only held in English.

Furthermore, the source adds that the share of immigrants among its respondents - 17.2 percent - was higher than the 3.6 percent observed in the world population. It cites "the increasing immigrant population" as a main driver for Europe's overrepresentation.

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