According to a survey conducted in 2022, many 67 to 80-year-old consumers in the Netherlands shopped in physical stores because they need advice (40 percent) or want service (33 percent), making it the leading reason why this age group shops in-store. Those aged 40 to 55 also typically shopped offline for this reason, however, over a third of respondents also enjoyed the benefit of being able to try products.
Leading reasons why older consumers shop for products in-store in the Netherlands in 2022, by age group
Characteristic
40 to 55-year-olds
56 to 66-year-olds
67 to 80-year-olds
When I want to buy a new product (that I have not bought before)
13%
14%
11%
When I am looking for inspiration
19%
16%
12%
When I want to orient myself
22%
24%
24%
When I need advice
35%
39%
40%
When I want to test, fit, or try things out
35%
30%
27%
When I need to obtain something quickly
23%
18%
16%
When I am making a repeat purchase
5%
5%
5%
When I want service
25%
29%
33%
When I am looking for a product at an attractive price
12%
14%
16%
When I need plenty of options
10%
15%
18%
When I do not know exactly what I want (just that I want to buy a specific product)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ABN AMRO. (September 6, 2022). Leading reasons why older consumers shop for products in-store in the Netherlands in 2022, by age group [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1360017/why-older-shoppers-buy-products-in-store-netherlands/
ABN AMRO. "Leading reasons why older consumers shop for products in-store in the Netherlands in 2022, by age group." Chart. September 6, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1360017/why-older-shoppers-buy-products-in-store-netherlands/
ABN AMRO. (2022). Leading reasons why older consumers shop for products in-store in the Netherlands in 2022, by age group. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1360017/why-older-shoppers-buy-products-in-store-netherlands/
ABN AMRO. "Leading Reasons Why Older Consumers Shop for Products In-store in The Netherlands in 2022, by Age Group." Statista, Statista Inc., 6 Sep 2022, https://www.statista.com/statistics/1360017/why-older-shoppers-buy-products-in-store-netherlands/
ABN AMRO, Leading reasons why older consumers shop for products in-store in the Netherlands in 2022, by age group Statista, https://www.statista.com/statistics/1360017/why-older-shoppers-buy-products-in-store-netherlands/ (last visited November 22, 2024)
Leading reasons why older consumers shop for products in-store in the Netherlands in 2022, by age group [Graph], ABN AMRO, September 6, 2022. [Online]. Available: https://www.statista.com/statistics/1360017/why-older-shoppers-buy-products-in-store-netherlands/
