Important criteria when buying cosmetics in Poland 2022-2023

Published by
Adriana Sas,
Jan 16, 2024
Every second respondent in Poland bought cosmetics, considering their price in 2023. The effectiveness and composition of the cosmetics were also important for four in 10 Poles.

Important criteria when purchasing cosmetics in Poland from 2022 to 2023

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Release date

January 2024

Region

Poland

Survey time period

2022 to 2023

Number of respondents

1,583 respondents

Method of interview

Computer-assisted web interviews (CAWI)

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Topics

Cosmetics market in PolandUnileverL'OréalProcter & GambleBeiersdorf
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