According to a survey of 2022, 47 percent of respondents answered that time in view was an effective measure of ad attention in Australia. The source revealed that ad attention metrics are being used to assess the success of digital advertising campaigns.
Importance of measures of ad attention in Australia in 2022, by type of measures
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Importance of measures of ad attention in Australia in 2022, by type of measures
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Advertising professionals who influence advertising decisions
Supplementary notes
Question: Which of the following do you feel are effective measures of advertising attention for you or your clients? (select all that apply)
Respondents work in brands/advertisers, media or creative agencies, media owners,
intermediaries (e.g. DSP, SSP, ad network), research/measurement vendor or data providers. 70% have more than 5 years’ experience in digital media.
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IAB Australia. (October 5, 2022). Importance of measures of ad attention in Australia in 2022, by type of measures [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1359993/australia-ad-attention-metrics-by-type-of-measures/
IAB Australia. "Importance of measures of ad attention in Australia in 2022, by type of measures." Chart. October 5, 2022. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1359993/australia-ad-attention-metrics-by-type-of-measures/
IAB Australia. (2022). Importance of measures of ad attention in Australia in 2022, by type of measures. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1359993/australia-ad-attention-metrics-by-type-of-measures/
IAB Australia. "Importance of Measures of Ad Attention in Australia in 2022, by Type of Measures." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1359993/australia-ad-attention-metrics-by-type-of-measures/
IAB Australia, Importance of measures of ad attention in Australia in 2022, by type of measures Statista, https://www.statista.com/statistics/1359993/australia-ad-attention-metrics-by-type-of-measures/ (last visited May 15, 2025)
Importance of measures of ad attention in Australia in 2022, by type of measures [Graph], IAB Australia, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1359993/australia-ad-attention-metrics-by-type-of-measures/
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