Around 22 percent of Australian consumers consider having sustainable products available to purchase in the clothing and fashion sector as very important, according to a 2022 survey. In comparison, only twelve percent of respondents stated that they did not view the availability of sustainable clothing items as important.
Australians are among the biggest consumers of clothing worldwide, with the average Australian consuming around 14 kilograms of new clothing per annum. Due to high consumption levels, the country has a large clothing waste issue. Nonetheless, there is promise on the horizon. In June 2023, the Australian Fashion Council (AFC) launched its Seamless initiative, which aims to transform the country’s clothing industry by expanding recycling points, educating and empowering consumers through re-education campaigns on clothing acquisition and disposal, and encouraging circular business models and production processes. Moreover, Australian consumers are slowly abandoning fast fashion and engaging more in resale activities as they become more aware of the environmental and human impacts of their consumption.
Consumer expectations of having sustainable products available to purchase in the clothing and fashion sector in Australia in 2022
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Consumer Policy Research Centre. (December 1, 2022). Consumer expectations of having sustainable products available to purchase in the clothing and fashion sector in Australia in 2022 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/1359971/australia-consumer-expectations-of-sustainable-clothing-product-availability/?locale=en
Consumer Policy Research Centre. "Consumer expectations of having sustainable products available to purchase in the clothing and fashion sector in Australia in 2022 ." Chart. December 1, 2022. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/1359971/australia-consumer-expectations-of-sustainable-clothing-product-availability/?locale=en
Consumer Policy Research Centre. (2022). Consumer expectations of having sustainable products available to purchase in the clothing and fashion sector in Australia in 2022 . Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/1359971/australia-consumer-expectations-of-sustainable-clothing-product-availability/?locale=en
Consumer Policy Research Centre. "Consumer Expectations of Having Sustainable Products Available to Purchase in The Clothing and Fashion Sector in Australia in 2022 ." Statista, Statista Inc., 1 Dec 2022, https://www.statista.com/statistics/1359971/australia-consumer-expectations-of-sustainable-clothing-product-availability/?locale=en
Consumer Policy Research Centre, Consumer expectations of having sustainable products available to purchase in the clothing and fashion sector in Australia in 2022 Statista, https://www.statista.com/statistics/1359971/australia-consumer-expectations-of-sustainable-clothing-product-availability/?locale=en (last visited September 26, 2024)
Consumer expectations of having sustainable products available to purchase in the clothing and fashion sector in Australia in 2022 [Graph], Consumer Policy Research Centre, December 1, 2022. [Online]. Available: https://www.statista.com/statistics/1359971/australia-consumer-expectations-of-sustainable-clothing-product-availability/?locale=en