By 2021, the number of celebrity endorsement deals entered into by the leading 20 celebrities in India amounted to 376. This was a recovery from the previous year and reflected the positive growth trajectory that developed since 2017 at a CAGR of 8.4 percent. Celebrity endorsements are a key element of marketing campaigns among brands aiming for mass awareness of their products across India.
Annual number of product brand endorsement deals signed by leading celebrities in India from 2017 to 2021
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Kroll. (March 30, 2022). Annual number of product brand endorsement deals signed by leading celebrities in India from 2017 to 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1359914/india-number-of-celebrity-endorsement-deals/
Kroll. "Annual number of product brand endorsement deals signed by leading celebrities in India from 2017 to 2021." Chart. March 30, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1359914/india-number-of-celebrity-endorsement-deals/
Kroll. (2022). Annual number of product brand endorsement deals signed by leading celebrities in India from 2017 to 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1359914/india-number-of-celebrity-endorsement-deals/
Kroll. "Annual Number of Product Brand Endorsement Deals Signed by Leading Celebrities in India from 2017 to 2021." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1359914/india-number-of-celebrity-endorsement-deals/
Kroll, Annual number of product brand endorsement deals signed by leading celebrities in India from 2017 to 2021 Statista, https://www.statista.com/statistics/1359914/india-number-of-celebrity-endorsement-deals/ (last visited December 30, 2024)
Annual number of product brand endorsement deals signed by leading celebrities in India from 2017 to 2021 [Graph], Kroll, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1359914/india-number-of-celebrity-endorsement-deals/
