U.S. users engagement on social media content 2022, by output

Between January and November 2022, users in the United States were seen performing the largest amount of interactions on posts published by content creators. Approximately 70 percent of engagement from U.S. social media users was registered across content creators' posts, while 13 percent of users' interactions were recorded across posts from publishing industry accounts, while the media and entertainment sector generated approximately eight percent of the interactions recorded during the examined time.