During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that 25 percent of respondents used retail media ads. Another 36 percent were considering it. Digital retail media advertising spending in the United States was forecast to reach 52.2 billion U.S. dollars in 2023.
Usage of retail media advertising in the United States as of November 2022
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IAB (U.S.). (November 15, 2022). Usage of retail media advertising in the United States as of November 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1359866/retail-media-usage-usa/
IAB (U.S.). "Usage of retail media advertising in the United States as of November 2022." Chart. November 15, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1359866/retail-media-usage-usa/
IAB (U.S.). (2022). Usage of retail media advertising in the United States as of November 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1359866/retail-media-usage-usa/
IAB (U.S.). "Usage of Retail Media Advertising in The United States as of November 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1359866/retail-media-usage-usa/
IAB (U.S.), Usage of retail media advertising in the United States as of November 2022 Statista, https://www.statista.com/statistics/1359866/retail-media-usage-usa/ (last visited December 22, 2024)
Usage of retail media advertising in the United States as of November 2022 [Graph], IAB (U.S.), November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1359866/retail-media-usage-usa/
