During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that 91 percent of respondents used online retail media ads. Nearly three quarters used offsite display retail media ads. In-store digital out-of-home (DOOH) had the lowest usage rate, named by 46 percent of advertisers.
Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022
Characteristic
Running
Not running, but considering
Not running, not considering, or no answer
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (November 15, 2022). Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/
IAB (U.S.). "Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022." Chart. November 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/
IAB (U.S.). (2022). Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/
IAB (U.S.). "Types of Retail Media Network (Rmn) Ad Tactics Used by Advertisers in The United States as of November 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/
IAB (U.S.), Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022 Statista, https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/ (last visited July 22, 2024)
Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022 [Graph], IAB (U.S.), November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1359859/retail-media-networks-tactics-usa/