Types of retail media network (RMN) ad tactics used in the U.S. 2022

Published by Statista Research Department, Apr 12, 2024
During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that 91 percent of respondents used online retail media ads. Nearly three quarters used offsite display retail media ads. In-store digital out-of-home (DOOH) had the lowest usage rate, named by 46 percent of advertisers.

Types of retail media network (RMN) ad tactics used by advertisers in the United States as of November 2022

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Release date

November 2022

Region

United States

Survey time period

October 18 to November 7, 2022

Number of respondents

56 respondents

Special properties

among ad investment decision makers currently investing in retail media networks at brands, agencies, and other related entities

Method of interview

Email survey

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Statistics on " Digital retail media advertising in the United States "

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Other statistics that may interest you Digital retail media advertising in the United States

Overview

7

Key players

7

Marketer insights

8

Consumer insights

8

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Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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For teams of up to 5 people
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