During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that 82 percent of respondents worked with aggregated marketplaces such as Criteo or CitrusAd, 75 percent worked with retailer-owned retail media networks, such as Kroger or Roundel, and 64 percent worked with e-commerce owned RMNs, such as Doordash or Instacart.
Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022
Characteristic
Working with
Not working with, but considering
Not working with, not considering, or no answer
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IAB (U.S.). (November 15, 2022). Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
IAB (U.S.). "Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022." Chart. November 15, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
IAB (U.S.). (2022). Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
IAB (U.S.). "Types of Retail Media Network (Rmn) Ad Partners Advertisers Worked with in The United States as of November 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
IAB (U.S.), Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022 Statista, https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/ (last visited September 01, 2024)
Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022 [Graph], IAB (U.S.), November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/