During a survey carried out among U.S. advertising decision-makers in late 2022, it was found that 82 percent of respondents worked with aggregated marketplaces such as Criteo or CitrusAd, 75 percent worked with retailer-owned retail media networks, such as Kroger or Roundel, and 64 percent worked with e-commerce owned RMNs, such as Doordash or Instacart.
Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022
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IAB (U.S.). (November 15, 2022). Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
IAB (U.S.). "Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022." Chart. November 15, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
IAB (U.S.). (2022). Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
IAB (U.S.). "Types of Retail Media Network (Rmn) Ad Partners Advertisers Worked with in The United States as of November 2022." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
IAB (U.S.), Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022 Statista, https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/ (last visited December 18, 2024)
Types of retail media network (RMN) ad partners advertisers worked with in the United States as of November 2022 [Graph], IAB (U.S.), November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1359827/retail-media-networks-types-usa/
