In 2023, ABC News and SBS News had the highest brand trust score in Australia with a share of 66 percent of respondents. Among other news sources across the country, the public broadcasters like Regional or local newspaper had gained more brand trust score compared to other news sources such as Daily Telegraph.
Brand trust scores in Australia in 2023, by news sources
Those that haven’t heard of each brand were excluded. Only the mentioned brands were included in the survey so should not be treated as a list of the most trusted brands
Trust = percent scored 6–10 on 10-point scale, Don’t trust = 0–4, Neither = 5.
Figures have been rounded.
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Reuters Institute for the Study of Journalism, & University of Oxford. (June 6, 2023). Brand trust scores in Australia in 2023, by news sources [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1359799/australia-trust-in-news-brand-by-news-sources/
Reuters Institute for the Study of Journalism, und University of Oxford. "Brand trust scores in Australia in 2023, by news sources ." Chart. June 6, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1359799/australia-trust-in-news-brand-by-news-sources/
Reuters Institute for the Study of Journalism, University of Oxford. (2023). Brand trust scores in Australia in 2023, by news sources . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1359799/australia-trust-in-news-brand-by-news-sources/
Reuters Institute for the Study of Journalism, and University of Oxford. "Brand Trust Scores in Australia in 2023, by News Sources ." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/1359799/australia-trust-in-news-brand-by-news-sources/
Reuters Institute for the Study of Journalism & University of Oxford, Brand trust scores in Australia in 2023, by news sources Statista, https://www.statista.com/statistics/1359799/australia-trust-in-news-brand-by-news-sources/ (last visited December 22, 2024)
Brand trust scores in Australia in 2023, by news sources [Graph], Reuters Institute for the Study of Journalism, & University of Oxford, June 6, 2023. [Online]. Available: https://www.statista.com/statistics/1359799/australia-trust-in-news-brand-by-news-sources/
