Leading attitudes about ads during TV shows and movies in the U.S. 2021-2022

Published by
Michele Majidi,
Mar 21, 2024
According to a survey conducted among TV viewers in the United States between June 2021 and December 2022, 49 percent of respondents surveyed in the latter period said they could tolerate a certain number of ads during TV shows and movies. At the same time, 35 percent of respondents said they did not mind ads if they were very interested in the show they were watching.

Leading viewer attitudes about ads during TV shows and movies in the United States between June 2021 and December 2022

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Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.
The source does not specify the type of the survey.

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Topics

Free ad-supported streaming TV advertising in the United StatesDigital advertising in the U.S.Smart and connected TVsProgrammatic advertising in the United StatesFree ad-supported streaming TV in the United States
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