As of 2019, about 29 percent of households across India were segmented as belonging to the NCCS C category of consumers. Contrariwise only nine percent of the country's population fell under the NCCS E category that year. Between 2014 and 2019, the share of population classified as category A, B, and C consumers has grown tremendously, reflecting the trajectory of the booming middle class within the Indian economy.
Distribution of population in India from 2014 to 2019, by NCCS categorization
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Distribution of population in India from 2014 to 2019, by NCCS categorization
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Note: NCCS refers to the New Consumer Classification System developed by the Market Research Society of India (MRSI) and Media Research Users Council (MRUC) to categorize households based on the level of education of the main wage earner and the number of consumer durables owned by the household.
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Nielsen. (May 20, 2020). Distribution of population in India from 2014 to 2019, by NCCS categorization [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/1359698/india-population-by-nccs-categorization/
Nielsen. "Distribution of population in India from 2014 to 2019, by NCCS categorization." Chart. May 20, 2020. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/1359698/india-population-by-nccs-categorization/
Nielsen. (2020). Distribution of population in India from 2014 to 2019, by NCCS categorization. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/1359698/india-population-by-nccs-categorization/
Nielsen. "Distribution of Population in India from 2014 to 2019, by Nccs Categorization." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1359698/india-population-by-nccs-categorization/
Nielsen, Distribution of population in India from 2014 to 2019, by NCCS categorization Statista, https://www.statista.com/statistics/1359698/india-population-by-nccs-categorization/ (last visited May 13, 2025)
Distribution of population in India from 2014 to 2019, by NCCS categorization [Graph], Nielsen, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1359698/india-population-by-nccs-categorization/
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