According to a survey conducted among TV viewers in the United States in the fourth quarter of 2023, 64 percent of respondents said they would rather watch ads if it meant they would save four or five U.S. dollars per month. Conversely, 36 percent of respondents said they would rather avoid ads even if that cost them four or five dollars more per month.
Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2023
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Hub Entertainment Research. (January 5, 2024). Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1359626/viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. "Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2023." Chart. January 5, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1359626/viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. (2024). Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1359626/viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. "Share of Viewers Who Would Rather Watch Ads than Pay More for Ad-free Video Services in The United States from Q2 2021 to Q4 2023." Statista, Statista Inc., 5 Jan 2024, https://www.statista.com/statistics/1359626/viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research, Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2023 Statista, https://www.statista.com/statistics/1359626/viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/ (last visited December 18, 2024)
Share of viewers who would rather watch ads than pay more for ad-free video services in the United States from Q2 2021 to Q4 2023 [Graph], Hub Entertainment Research, January 5, 2024. [Online]. Available: https://www.statista.com/statistics/1359626/viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
