During a survey conducted in France, Germany, the United Kingdom, and the United States in September 2021, little more than two-thirds (67 percent) of responding adults said they either agreed or strongly agreed that they were more likely to trust a business in their community than one only on the internet. The remaining third of respondents expressed neutrality or disagreement with that statement. More than four out of five consumers surveyed also said it was important to trust the businesses they bought from.
Percentage of consumers deeming it more likely to trust a business in their community than an exclusively online one in the United States and selected countries in Western Europe as of September 2021
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Uberall. (January 8, 2022). Percentage of consumers deeming it more likely to trust a business in their community than an exclusively online one in the United States and selected countries in Western Europe as of September 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1359588/trust-community-business-ecommerce-consumers-united-states-europe/
Uberall. "Percentage of consumers deeming it more likely to trust a business in their community than an exclusively online one in the United States and selected countries in Western Europe as of September 2021." Chart. January 8, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1359588/trust-community-business-ecommerce-consumers-united-states-europe/
Uberall. (2022). Percentage of consumers deeming it more likely to trust a business in their community than an exclusively online one in the United States and selected countries in Western Europe as of September 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1359588/trust-community-business-ecommerce-consumers-united-states-europe/
Uberall. "Percentage of Consumers Deeming It More Likely to Trust a Business in Their Community than An Exclusively Online One in The United States and Selected Countries in Western Europe as of September 2021." Statista, Statista Inc., 8 Jan 2022, https://www.statista.com/statistics/1359588/trust-community-business-ecommerce-consumers-united-states-europe/
Uberall, Percentage of consumers deeming it more likely to trust a business in their community than an exclusively online one in the United States and selected countries in Western Europe as of September 2021 Statista, https://www.statista.com/statistics/1359588/trust-community-business-ecommerce-consumers-united-states-europe/ (last visited August 24, 2024)
Percentage of consumers deeming it more likely to trust a business in their community than an exclusively online one in the United States and selected countries in Western Europe as of September 2021 [Graph], Uberall, January 8, 2022. [Online]. Available: https://www.statista.com/statistics/1359588/trust-community-business-ecommerce-consumers-united-states-europe/
